Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, so it ranks higher when people search for related topics. The goal is to get more organic (non-paid) traffic.
Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time someone clicks their online ad. It's a way to buy visits to your website instead of earning them organically.
Affiliate marketing is a performance-based marketing strategy where you promote other companies’ products or services, and earn a commission for every sale or lead generated through your unique referral link.
Backlink building is the process of getting other websites to link to your website. These links (called backlinks) help increase your site's authority, visibility, and Google ranking.
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